If you want to know how to enhance your marketing strategy, keep on reading
Digital marketing is crucial nowadays in the advertising industry. Technology evolved and marketers are constantly needing to update their strategies in order to keep up with the trends.
But don’t worry, we will give you the lowdown in this article.
Here are some of the most important trends of this year:
- Influencer Marketing
- Video Marketing
- Conversational Marketing
- Automation Tools
Which system or channel did you try out recently? When was the last time you engaged with any of these new trends? Let us know in the comments below.
Influencers are the perfect gateway to introduce your brand to a specific audience (quick example: if you sell tennis rackets, you might want a sports influencer with a big audience to promote your product). These Internet celebrities already own an engaging audience and a relevant platform, so getting an influencer that knows how to address the public and can advertise your product on social media could mean a positive outcome for your business.
According to Hubspot, 57% of marketers that use this digital marketing trend believe it was a successful move.
Given the growth of social media, audiences are becoming more and more visual. For advertisers, this means that visual aid or videos are the best way to catch the consumer’s eye. Platforms such as Instagram and TikTok might be a good way to create short videos that can quickly reach more people. However, this comes with a big challenge: how can you make a short and attractive video that differentiates you from your competitors?
This strategy uses a dialogue approach to improve customer experience and increase interaction between brands and audiences. Some conversational marketing strategies include chatbots or live chat, where the user can engage with a company representative or a robot that can answer questions immediately, without the need to wait for an answer.
Artificial intelligence includes user data that can help advertisers analyze behavior, browsing patterns, and customer preferences. These tools can help marketers personalize their ads according to the audience they want to reach, creating a unique way to attract more customers by matching their interests.
Quantikal is always going to be in favor of trying out new things, especially to test out its results and see if it’s worth implementing.
As always, Quantikal will keep you informed about any new trends that may arise in the near future. Stay tuned!
Quantikal is a data-driven performance marketing agency based in Buenos Aires, Argentina. We help clients scale their business through profitable digital ad spending by constantly obsessing over clients’ key metrics. Quantikal’s experience working in diverse online companies in marketing roles including media buying allows us to provide solutions in the ever-demanding increase of marketing performance, doing more with less thus becoming a strategic partner.