If you want to know more about TikTok Attribution Manager’s update, keep on reading
TikTok launched a new update where advertisers can set their own attribution windows. Campaigns can now be optimized with flexible windows from 1 day to 28 days. This allows advertisers to optimize their campaigns to individual goals.
What is an attribution window? The time it takes for a user to act after they click or view your ad. Although some conversions are logged right away, others require more checkpoints for a user to be convinced of the purchase. So, with this new update, advertisers can choose specific time periods to meassure click-through attribution and view-through attribution.
Are you currently using TikTok ads? What do you think of this new update? Let us know in the comments below.
TikTok Attribution Manager gives advertisers the following options:
- For click-through attribution, choose from 1, 7, 14 and 28 day windows
- For view-through attribution, choose from 1 or 7 day windows
If the advertiser chooses a 7-day window, the user has 7 days to convert for the action to be logged into Ads Manager.
Nowadays, TikTok is rising in popularity as we speak. This visual platform has given advertisers an opportunity to customize ads and target specific audiences.
This update allows advertisers to manage TikTok’s capabilities of logging data, so if you have preferences, Ads Manager will try to satisfy your needs. We are always in favour of new tools that give advertisers more options and more control over ad management. This update is Quantikal-approved!
As expected, we will review TikTok’s new capabilities and we’ll let you know if it works to its full potential. Stay tuned!
Quantikal is a data-driven performance marketing agency based in Buenos Aires, Argentina. We help clients scale their business through profitable digital ad spending by constantly obsessing over clients’ key metrics. Quantikal’s experience working in diverse online companies in marketing roles including media buying allows us to provide solutions in the ever-demanding increase of marketing performance, doing more with less thus becoming a strategic partner.