If you want to learn more about this new feature, keep on reading.
YouTube is now letting creators promote their channel and content without going through Google Ads Manager. This is being tested with a limited number of users.
This new tab will be found in YouTube Studio, so if you have access to this new tool, you may see the tab in the Promotions section on YouTube Studio’s Content page.
Adding a Promotions tab will allow creators to be their own content managers, running quicker promotions for their videos and encouraging channel growth. This way, those who didn’t have the knowledge to run their own channel promotions will now be able to do so more efficiently. Although creators will not have to go through Google Ads, YouTube is funneling more ad revenue.
Although most advertisers would stick to the Google Ads method, there are some experienced creators that can also use the Promotions tab.
What will you do? Would you migrate toward this new Promotions tab? Let us know in the comments below.
As usual, we advise new creators to proceed with caution and start out with a small budget before scaling to bigger numbers. By learning Google Ads’ best ways to go, you will be developing more skills to properly test your promotions.
Quantikal will be looking out for any more updates that are worth communicating, so stay tuned!
About Quantikal
Quantikal is a data-driven performance marketing agency based in Buenos Aires, Argentina. We help clients scale their business through profitable digital ad spending by constantly obsessing over clients’ key metrics. Quantikal’s experience working in diverse online companies in marketing roles including media buying allows us to provide solutions in the ever-demanding increase of marketing performance, doing more with less thus becoming a strategic partner.