Marketers invest in influencer marketing

Content creator partnerships are growing more and more every year. Let’s dive into some of the reasons why marketers plan to spend big on influencer marketing.

According to a Sprout Social report, 62% of brands prioritize generating more engagement with their target audience and 60% of brands want to reach new audiences. 

Where are marketers promoting their businesses in order to widen their reach? Instagram is their top pick, followed by Facebook and TikTok.

Since influencers and content creators are the new social media phenomenon, these platform preferences encourage the use of creators as a vessel for new audiences. According to Sprout Social, 45% of brands have influencers post on their own accounts on behalf of the brand.  

What do these creators post, you may ask? Brands are looking for creators to build an authentic approach so that they can show consumers the specifics of the product and know what to expect after they potentially purchase. Also, given the popularity of these influencers, this type of content can encourage their followers to be interested in what they are using. 

Finding the right influencer can be tedious work, but we recommend you stick to your target audience and find whoever they follow (quick example: if you sell tennis rackets, you might want a sports influencer with a big audience to promote your product).

Although Instagram and Facebook are the top tiers, as far as the content format, stories are usually what marketers prefer as a main form of communication. 

Do you have any influencer in mind to promote your brand? Let us know in the comments below.

If you consider that you have the budget to invest in a good partnership with an influencer, this can help your brand gain followers, engagement, and above all, customer trust. 

As always, we will be investigating and looking into how these influencer marketing strategies work for brands, and we will keep you posted. Stay tuned!

About Quantikal

Quantikal is a data-driven performance marketing agency based in Buenos Aires, Argentina. We help clients scale their business through profitable digital ad spending by constantly obsessing over clients’ key metrics. Quantikal’s experience working in diverse online companies in marketing roles including media buying allows us to provide solutions in the ever-demanding increase of marketing performance, doing more with less thus becoming a strategic partner.