Shopify launches Collabs

Creators will be able to find and partner with independent businesses easily. If you want to know more about this launch, keep on reading.

Shopify announced a new Shopify Collabs on its platform, allowing creators to connect with merchants and give them a new way to make money. 

How to get started? First, creators need to apply for an account to be able to browse for merchants that align with their audience. Once they find a brand, a partnership can be created in order to list the products to share on social media via Linkpop. If someone purchases a product using the shared link, creators will receive a payment. 

Linkpop, which launched earlier this year, allows creators to sell products directly from their page, include important links, and launch storefronts to sell directly on their platforms where they engage with followers.

The company also offers a mobile-friendly option that can be used to share links to their communities on Instagram, Tiktok, Spotify, and other social media platforms.

Would you apply for a Collabs account? Do you think this can help independent brands?

Collabs can be a good way to make stores and products more visible, and it can also help manage relationships between creators and merchants. 

This launch is available to all merchants in USA and Canada, and they can apply for access on Shopify’s website.

We will be gathering further information about Collabs and we will let you know if creators are happy with this integration or not. Stay tuned!

About Quantikal

Quantikal is a data-driven performance marketing agency based in Buenos Aires, Argentina. We help clients scale their business through profitable digital ad spending by constantly obsessing over clients’ key metrics. Quantikal’s experience working in diverse online companies in marketing roles including media buying allows us to provide solutions in the ever-demanding increase of marketing performance, doing more with less thus becoming a strategic partner.

Upgraded YouTube shopping tab: new Shopify integration

If you want to learn about this new alliance, keep on reading

YouTube recently announced new shopping features to its platform given the recent integration with Shopify. Now, creators will be able to link their store to their own YouTube channel so that users can complete purchases without leaving the platform.

It looks pretty straightforward: in YouTube Studio, with the monetization tab, creators can add their Shopify account through the Shopping tab. This gives advertisers more control over how their products appear across their channel. Also, YouTube enables tagging on live streams, making it easier for users to stay within the platform while having access to the product. 

Shopify has a real-time inventory syncing that will operate in YouTube’s live shop, so users will never be able to click on a product if it’s out of stock. 

Will you link your Shopify platform to YouTube Shopping? Do you think this is a good integration? Let us know in the comments below

Our Take

This is an easy way to bring products directly to your audience. Many smaller advertisers that don’t have the means to set up Google Merchant Center to its full potential, and do not typically run Shopping or Video ads will enjoy this as an imagery complement to display their products through their own YouTube channel. We can also see how YouTube is understanding the value of influencer marketing, which has proven an increase in number of conversions. It also gives influencers the opportunity to work with brands that they support or see fit for their own image. We hope this integration can help all advertisers increase sales and aid user experience.

As always, we will be following this alliance and we’ll let you know if any updates are coming your way. Stay tuned!

About Quantikal

Quantikal is a data-driven performance marketing agency based in Buenos Aires, Argentina. We help clients scale their business through profitable digital ad spending by constantly obsessing over clients’ key metrics. Quantikal’s experience working in diverse online companies in marketing roles including media buying allows us to provide solutions in the ever-demanding increase of marketing performance, doing more with less thus becoming a strategic partner.