Google Launches Free Deals Listings in Search Results

Google’s latest offering for e-commerce businesses is an option to list deals within search results. The tool is free for all merchants and takes advantage of the fact that today’s consumers are looking for ways to save money when they shop.

This launch may sound like a win for brands, but is it really? Google is almost universally beloved by consumers as a search platform, but as a merchant or advertiser, the story is a little bit different. Because Google’s focus is providing a positive search experience—and increasing its own revenue—it doesn’t always favor businesses on the other side of the equation.

With each new feature, it’s important to look beyond the initial praise to understand what the change really means for businesses. Here’s what we know about the free deals listing so far.

First, the deals will show up in the regular shopping tab, allowing consumers to monitor one single location for all relevant products. The difference is that the tab will now show product listings that are discounted, highlighting the savings with a green tag in the top left corner of the listing.

Google also announced that in October, it will use this same feature to highlight the best deals for Black Friday, Cyber Monday, and other significant shopping moments throughout the year.

Unfortunately, even with a discount loaded into your product listing, there’s no guarantee that Google will display your offer to consumers. Its algorithm will still take into account other factors like the product’s popularity, your site’s popularity, and how significant the discount is. This could mean that despite taking the time to update your listings, you won’t see any results from the change.

With all this in mind, here’s our take: Because the tool is completely free for merchants to use, there’s very little downside to running a few tests and monitoring how the deals tool performs for your products. If you already have shopping campaigns set up, setting up the deals feature for a few of your bestsellers should be a simple update. Just make sure to test a variety of products and discounts to understand what works best for your brand.

If you decide to go this route, now is a great time to get started. You may still be able to take advantage of early adopter benefits before the tool is widely used by your competitors. You’ll also have time to learn how to optimize your use of the tool before we hit holiday shopping booms. At that point, you’ll be in a prime position to capitalize on your (hopefully) increased return.

We’re really hoping this tool gains traction and Google delivers on its promise, but we haven’t forgotten how Google’s first organic search tool was affected (and organic results were diluted) when it expanded from three paid search results to four.

So, will this remain a free deal listing, or will it just be an experiment for a future paid extension? Only time will tell. Drop a comment bellow on your thoughts.

In the meantime, since it’s free to implement, try it out and see what you find. We’d love to hear from you if you have any interesting takeaways from your experiments. As always, we’ll continue to monitor the landscape and report back with any updates or changes over time.

Job Position | Junior Regional PPC Analyst (Part Time)

We are looking for a Junior PPC Marketing Analyst to join our team. 

To apply send resume to jobs@quantikal.com.

We are Quantikal, a fast-growing performance marketing agency. We work with lead generation and e-commerce clients all over the world while based in Buenos Aires, Argentina. We are a Google Certified Partner agency with more than US$15 MM of ad spend under management per year.  

Qualifications

⬛ Able to work 30 hours a week during US EST business hours time zone.

⬛ A self-starter that requires minimal supervision and proactive in getting work completed without constant direction.

⬛ Resourceful and persistent in problem-solving.

⬛ Energetic, client-focused self-starter with a positive “can-do” attitude

⬛Great analytical and problem-solving skills

⬛ Methodical, detail-oriented and a high degree of intellectual curiosity (constant learner)

⬛ Ability to work under tight deadlines and thrive under pressure-filled situations

⬛ Creative problem solver with strong communication and interpersonal skills

⬛ University degree o close to graduating from Industrial Engineering, Business Administration, Economics or Marketing careers.

⬛ Excellent verbal and written communication and interpersonal skills. Must feel comfortable participating in conference calls with clients while presenting their work.  

Responsibilities 

➡️ Manage a portfolio of marketing campaigns from on-boarding to day-to-day maintenance.

➡️ Manage day-to-day Search Engine Marketing campaigns across different networks such as Google, Yahoo and Bing.

➡️ Create, develop, maintain and optimize Google Ads and Facebook Ads campaigns towards client’s performance goals (CPA/ROAS/ROI).

➡️ Design and regularly maintain account reports for clients. 

➡️ Constantly innovate and test new platforms to help clients achieve their business goals.  

➡️ Execute tests, collect and analyze data, identify trends/insights to achieve maximum ROI in paid search campaigns.

➡️ Generate weekly, bi-weekly, monthly and/or quarterly performance reports for clients, and ability to recognize and troubleshoot data anomalies.

Desirable 

◾ Google Ads Certified/Facebook Ads Blueprint Certified 

◾ Database knowledge such as Google Data Studio, BigQuery, SQL 

◾ Python

Benefits

✅ Competitive salary 

✅ Flexible hours

✅ High growth potential

✅ Remote work

To apply send resume to jobs@quantikal.com.

Job Position | Regional PPC Analyst

We are looking for a SSr PPC Marketing Analyst to join our team. 

To apply send resume to jobs@quantikal.com.

We are Quantikal, a fast-growing performance marketing agency. We work with lead generation and e-commerce clients all over the world while based in Buenos Aires, Argentina. We are a Google Certified Partner agency with more than US$15 MM of ad spend under management per year.  

Qualifications

⬛ Able to work 40 hours a week during US EST business hours time zone.

⬛ A self-starter that requires minimal supervision and proactive in getting work completed without constant direction.

⬛ Resourceful and persistent in problem-solving.

⬛ Energetic, client-focused self-starter with a positive “can-do” attitude

⬛Great analytical and problem-solving skills

⬛ Methodical, detail-oriented and a high degree of intellectual curiosity (constant learner)

⬛ Ability to work under tight deadlines and thrive under pressure-filled situations

⬛ Creative problem solver with strong communication and interpersonal skills

⬛ University degree o close to graduating from Industrial Engineering, Business Administration, Economics or Marketing careers.

⬛ Excellent verbal and written communication and interpersonal skills. Must feel comfortable participating in conference calls with clients while presenting their work.  

Responsibilities 

➡️ Manage a portfolio of marketing campaigns from on-boarding to day-to-day maintenance.

➡️ Manage day-to-day Search Engine Marketing campaigns across different networks such as Google, Yahoo and Bing.

➡️ Create, develop, maintain and optimize Google Ads and Facebook Ads campaigns towards client’s performance goals (CPA/ROAS/ROI).

➡️ Design and regularly maintain account reports for clients. 

➡️ Constantly innovate and test new platforms to help clients achieve their business goals.  

➡️ Execute tests, collect and analyze data, identify trends/insights to achieve maximum ROI in paid search campaigns.

➡️ Generate weekly, bi-weekly, monthly and/or quarterly performance reports for clients, and ability to recognize and troubleshoot data anomalies.

Desirable 

◾ Google Ads Certified/Facebook Ads Blueprint Certified 

◾ Database knowledge such as Google Data Studio, BigQuery, SQL 

◾ Python

Benefits

✅ Competitive salary 

✅ Flexible hours

✅ High growth potential

✅ Remote work

To apply send resume to jobs@quantikal.com.

Google Marketing Livestream 2021

Google’s Marketing Livestream 2021 was packed full of information about new and upcoming tools for Google Ads and related products. Here are some of our key takeaways from the two-hour videos. 

Work from home has changed the way people’s shopping habits. Google saw an uptick in sales of top half clothing but saw a dip in work pants!  

Bidding Recommendations

Google also expanded tROAS bidding to Video Action campaigns and Discovery Ads.

Darshan Kantak (VP Product Mgmt, Search Ads) recommending Broad Match keywords + RSA + Smart Bidding. Seeing average of 20% more conversions at a similar cost. It seems Google is more so than ever pushing their Google Ads automation to help you bid effectively! (Have you felt this to be true? Comment below!)

New Tools

One of the more intriguing developments was the upcoming Demand Forecast tool that will help users more effectively plan for changes in search behavior. Will be great for new and growing Ad users who have not been through a full yearly cycle with their product or service. 

Ecommerce Growth

Bill Ready (President of Commerce) reported that in 4Q 2020, year over year growth was 3 times the rate of the same period in 2019! Obviously, the pandemic has changed the way people shop. It also contributed to a growth of over 3000% in curbside pickups! Just shows that businesses are adapting! We hope yours has adapted as well. 

Shopping Integrations

Google and Shopify are releasing more integrations! This is pushing Google and E-commerce even further than ever before. Google announced ShopPay as a payment option across Google platforms. Making it easier for customers to pay via Shopify/Google is huge. 

Google is making it easier for you to shop all in one place with a new “deals results” page for search and shopping. It’s what consumers want!

Video Ads + Product Feeds

Product feeds have shown great performance for e-commerce brands through shopping campaigns. Now Google wants to expand the exposure to other formats like Youtube, Discover, and Gmail. And it seems that pushing direct response and branding combination is working. Check out the quote below:

“In March, when we compared more than 900 Video action campaigns, we found advertisers that added product feeds drove 60% more conversions at a lower cost, compared to advertisers that didn’t add product feeds,” Google said in its announcement.

So, did you watch the event? What are your thoughts? Drop a comment down below!

#google #liveevent #googleads #digitalmarketing

Job Position | Regional PPC Team Leader

We are looking for a top PPC professional to join our team.

To apply send resume to jobs@quantikal.com.

We are Quantikal, a fast-growing performance marketing agency. We work with lead generation and e-commerce clients all over the world while based in Buenos Aires, Argentina. We oversee over US $15MM per year through or Google Ads MCC alone and growing.

We are looking for people with a hunger for success and looking for a fast-paced agency to grow and hone their marketing skills.

Important: Please apply only if you have an analytical background (see degrees below) and have a high English fluency. This means you can have a fluent video call conversation with a client. Failure to comply will be rejected immediately.

Responsibilities

⬛ Lead a team of 4 high-performing PPC analysts. Supervise and have responsibility for their work, train, and develop them.

⬛ Manage and organize weekly workflow for a team of analysts.

⬛ Account management: be able to participate in client calls, manage client’s expectations on tasks, PPC cost, potential business impact, recommendations, and overall account strategy.

⬛ Involved in agency recruitment.

⬛ Create, develop, maintain, and optimize Google Ads and Facebook Ads campaigns towards client’s performance goals (CPA/ROAS/ROI).

⬛ Work closely with design teams to develop high-performing ad creatives and landing pages.

⬛ Design and regularly maintain account reports for clients.

⬛ Constantly innovate and test new platforms to help clients achieve their business goals.

⬛ Integrate PPC platforms to other analytics tools (Callrail, Zapier, Google Data Studio, Google Bigquery, and other platforms).

Qualifications

➡️ Bachelor’s degree in industrial engineering (preferred), business administration, economics, or other analytical degrees.

➡️ At least 2 years of Google Ads daily work experience.

➡️ Methodical and detail-oriented.

➡️ Energetic, client-focused self-starter with a positive “can-do” attitude.

➡️ Great analytical and problem-solving skills.

➡️ Expert juggler: ability to handle multiple “bowling pins in the air” at the same time without dropping any.

➡️ Ability to work under tight deadlines and thrive in pressure-filled situations.

➡️ Creative problem solver with strong communication and interpersonal skills.

➡️ Proficient in Microsoft Suite, especially Excel.

➡️ Self-starter with a high degree of intellectual curiosity (constant learner).

➡️ Advanced English level: both verbal and written form. Must feel comfortable participating in conference calls with clients while presenting their work.

Desirable

◾ Experience leading teams of analysts.

◾ Experience working with Google Analytics, Google Tag Manager, Facebook Ads).

◾ Database knowledge such as Google Data Studio, BigQuery, SQL

Benefits

✅ Competitive salary

✅ Flexible hours

✅ High growth potential

✅ Remote work

To apply send resume to jobs@quantikal.com.

Job Position | Senior Regional PPC Analyst

We are looking for a SSr PPC Marketing Analyst to join our team. 

To apply send resume to jobs@quantikal.com.

We are Quantikal, a fast-growing performance marketing agency. We work with lead generation and e-commerce clients all over the world while based in Buenos Aires, Argentina. We are a Google Certified Partner agency with more than US$15 MM of ad spend under management per year.  

Qualifications

⬛ Mote than 3 years of experience in managing paid media campaigns.

⬛ Ad agency experience preferred

⬛ Able to work 40 hours a week during US EST business hours time zone.

⬛ A self-starter that requires minimal supervision and proactive in getting work completed without constant direction.

⬛ Resourceful and persistent in problem-solving.

⬛ Energetic, client-focused self-starter with a positive “can-do” attitude

⬛Great analytical and problem-solving skills

⬛ Methodical, detail-oriented and a high degree of intellectual curiosity (constant learner)

⬛ Ability to work under tight deadlines and thrive under pressure-filled situations

⬛ Creative problem solver with strong communication and interpersonal skills

⬛ University degree o close to graduating from Industrial Engineering, Business Administration, Economics or Marketing careers.

⬛ Excellent verbal and written communication and interpersonal skills. Must feel comfortable participating in conference calls with clients while presenting their work.  

Responsibilities 

➡️ Manage a portfolio of marketing campaigns from on-boarding to day-to-day maintenance.

➡️ Manage day-to-day Search Engine Marketing campaigns across different networks such as Google, Yahoo and Bing.

➡️ Create, develop, maintain and optimize Google Ads and Facebook Ads campaigns towards client’s performance goals (CPA/ROAS/ROI).

➡️ Design and regularly maintain account reports for clients. 

➡️ Constantly innovate and test new platforms to help clients achieve their business goals.  

➡️ Execute tests, collect and analyze data, identify trends/insights to achieve maximum ROI in paid search campaigns.

➡️ Generate weekly, bi-weekly, monthly and/or quarterly performance reports for clients, and ability to recognize and troubleshoot data anomalies.

Desirable 

◾ Google Ads Certified/Facebook Ads Blueprint Certified 

◾ Database knowledge such as Google Data Studio, BigQuery, SQL 

◾ Python

Benefits

✅ Competitive salary 

✅ Flexible hours

✅ High growth potential

✅ Remote work

To apply send resume to jobs@quantikal.com.

Job Position | Ssr Regional PPC Analyst

We are looking for a SSr PPC Marketing Analyst to join our team. 

To apply send resume to jobs@quantikal.com.

We are Quantikal, a fast-growing performance marketing agency. We work with lead generation and e-commerce clients all over the world while based in Buenos Aires, Argentina. We are a Google Certified Partner agency with more than US$15 MM of ad spend under management per year.  

Qualifications

⬛ 2-3 years of experience in managing paid media campaigns.

⬛ Ad agency experience preferred

⬛ Able to work 40 hours a week during US EST business hours time zone.

⬛ A self-starter that requires minimal supervision and proactive in getting work completed without constant direction.

⬛ Resourceful and persistent in problem-solving.

⬛ Energetic, client-focused self-starter with a positive “can-do” attitude

⬛Great analytical and problem-solving skills

⬛ Methodical, detail-oriented and a high degree of intellectual curiosity (constant learner)

⬛ Ability to work under tight deadlines and thrive under pressure-filled situations

⬛ Creative problem solver with strong communication and interpersonal skills

⬛ University degree o close to graduating from Industrial Engineering, Business Administration, Economics or Marketing careers.

⬛ Excellent verbal and written communication and interpersonal skills. Must feel comfortable participating in conference calls with clients while presenting their work.  

Responsibilities 

➡️ Manage a portfolio of marketing campaigns from on-boarding to day-to-day maintenance.

➡️ Manage day-to-day Search Engine Marketing campaigns across different networks such as Google, Yahoo and Bing.

➡️ Create, develop, maintain and optimize Google Ads and Facebook Ads campaigns towards client’s performance goals (CPA/ROAS/ROI).

➡️ Design and regularly maintain account reports for clients. 

➡️ Constantly innovate and test new platforms to help clients achieve their business goals.  

➡️ Execute tests, collect and analyze data, identify trends/insights to achieve maximum ROI in paid search campaigns.

➡️ Generate weekly, bi-weekly, monthly and/or quarterly performance reports for clients, and ability to recognize and troubleshoot data anomalies.

Desirable 

◾ Google Ads Certified/Facebook Ads Blueprint Certified 

◾ Database knowledge such as Google Data Studio, BigQuery, SQL 

◾ Python

Benefits

✅ Competitive salary 

✅ Flexible hours

✅ High growth potential

✅ Remote work

To apply send resume to jobs@quantikal.com.

demo-attachment-612-1837

Digital marketing activity is still growing across the world

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!

O my friend — but it is too much for my strength — I sink under the weight of the splendor of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents.

I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now. When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies.

then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.

demo-attachment-609-portrait-of-businessman-in-glasses-holding-tablet-AWVHCJU

Search engine optimization techniques may be used to improve

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!

O my friend — but it is too much for my strength — I sink under the weight of the splendor of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents.

I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now. When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies.

then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.

demo-attachment-606-a45d4012-e6d5-49f6-8de6-24033a7caf28

a key objectives of digital marketing is to raise brand awareness

When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies, then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me, that it might be the mirror of my soul, as my soul is the mirror of the infinite God!

O my friend — but it is too much for my strength — I sink under the weight of the splendor of these visions! A wonderful serenity has taken possession of my entire soul, like these sweet mornings of spring which I enjoy with my whole heart. I am alone, and feel the charm of existence in this spot, which was created for the bliss of souls like mine. I am so happy, my dear friend, so absorbed in the exquisite sense of mere tranquil existence, that I neglect my talents.

I should be incapable of drawing a single stroke at the present moment; and yet I feel that I never was a greater artist than now. When, while the lovely valley teems with vapor around me, and the meridian sun strikes the upper surface of the impenetrable foliage of my trees, and but a few stray gleams steal into the inner sanctuary, I throw myself down among the tall grass by the trickling stream; and, as I lie close to the earth, a thousand unknown plants are noticed by me: when I hear the buzz of the little world among the stalks, and grow familiar with the countless indescribable forms of the insects and flies.

then I feel the presence of the Almighty, who formed us in his own image, and the breath of that universal love which bears and sustains us, as it floats around us in an eternity of bliss; and then, my friend, when darkness overspreads my eyes, and heaven and earth seem to dwell in my soul and absorb its power, like the form of a beloved mistress, then I often think with longing, Oh, would I could describe these conceptions, could impress upon paper all that is living so full and warm within me.